Iceland Airwaves – Street Style – Guðmundur Jör

NAME: Guðmundur Jörundsson

OCCUPATION: Creative Director & Co-Founder of JÖR by GUÐMUNDUR JÖRUNDSSON

WEBSITE/INSTAGRAMjorstore.com & instagram.com/JOR_by_GJ

What is the perfect festival outfit? A heavy flannel suit and a wool coat (in Iceland that is)

Favorite thing about Iceland Airwaves? The Atmosphere in town and all the Off Venues

What was the first record you bought? Virtual Insanity — Jamiroquai

Something you must do while in Reykjavik? Visit our flagship store JÖR for the off venues on Laugavegur 89!

Guðmundur is wearing a JÖR 3-piece wool suit, some old coat, some scarf from his girlfriend and some shoes from his girlfriend.