Elín Bríta – Interview

Elín Bríta is a 26 year old product designer living in Vesturbær, Reykjavík. She studied at The Icelandic Academy of the Arts and graduated in the spring of 2013. We here at Bast asked her few questions about her life and work.

What made you become interested in product design?
I have always been fascinated by making things and understanding how they work. I like doing research, and in the field of design I get the chance to dig deeper into various subjects. I am also curious about different materials and enjoy experimenting with how they can be used in new and unpredictable ways.

What do you do to keep yourself motivated and interested in your work?
I find interdisciplinary collaboration very important – learning how people in other fields approach their work and getting a different perspective. I allow myself to make mistakes, as they often lead to new discoveries and unexpected outcomes. I am very hands-on in my design process, it’s important to get a feel for the things you are creating and getting away from the computer screen.

What’s the one accomplishment you’re most proud of?
I am very proud of my graduation project from Icelandic Academy of the Arts. It was a very personal journey that helped me grow both personally and as a designer.

What is your favorite store in Reykjavik?
For household items and furniture it’s Epal – They stock a good mix of design classics and newer brands like HAY, Normann Copenhagen and Muuto. As for fashion I love Gloria on Laugavegur.

My perfect store does not actually exist in Iceland yet – maybe I can change that in the coming future.

Do you have any up and coming projects?
Right now I am working on a product line of contemporary jewelry using high-tech methods like 3D printing, laser cutting and CNC water-jet cutting. I am also growing a baby at the moment, so that will be a big project as well.

Where can you see yourself in the future?
I want to take my masters degree, but first I need to give myself a couple of years to figure out what I want to specialize in. I can see myself running my own design studio, with an adjoining store/café.

You can see more of Elín’s amazing work at elinbrita.com