Up-&-Coming Creatives no. 01

Jenny Sweetnam is my first interviewee in my series of up-and-coming creatives I encounter during my every day and work life here in London. I want to explore and get to know more about the designers I work with and use for my styling, and share it with our readers here on Bast.

Her jewellery consists of bold, sculptural and geometrical silhouettes. From being minimal statements like the Revolve cuff to slight feminine detail pieces such as the Prism bracelet, her jewellery is sure to suit any person. Hand crafted in her London studio with luxurious craftsmanship and care, her collections aim to be effortless yet contemporary and is now stocked with high end stores such as Selfridges.

Where did you study and why did you decide to do jewellery design?

I studied at the school of design at Edinburgh College of Art.  I decided on jewellery because when visited the workshops at Edinburgh and fell in love with the space and all the tools.  Up until choosing to study jewellery all my work explored the body and  and technically I loved constructing in metal and so this was the perfect subject for me.

What is your creative process like and where do you get or seek inspiration from?

I am traditional in my approach in that i draw a lot, I design entirely through drawing and then through the process of metal working itself.  I feel the most inspired whilst watching contemporary dance.

Who are some of the people you admire the most in the fashion industry?

Issey Miyake, Iris Van Herpen.  I admire all the wonderful independent stores in London who champion labels like mine.

Which of your designs are you most proud of?

My favourite design is my Revolve Cuff because it is innovative and captures my ideas.  It is a shape that frames the arm in an unique way and can be turned to show alternative silhouettes,  It looks intriguing and beautiful on.  Right now I am very excited about a new earring pieces that I have just prototyped for LFW in a few weeks time.

What is the most challenging part about being a young designer in London

I suppose the challenges around the high cost of living here.  For example I’d love to open up my own store because I have done that in other cities and the experience of meeting my clients is amazing. Working in the studio all the time is a dream yet is hard graft.  The benefit of this pressure though is that I have developed a very clear focus on my aesthetic and brand aspirations.

Click here to see all of Jenny Sweetnams UK and international stockists.