LFW AW16 – Omer Asim

In the beautiful Elms Lesters Painting Rooms, just off Denmark Street in Soho, the now home to London Fashion Week, The Wolves PR is hosting their series of events titled simply; ‘The Painting Room Presentations’.

The first one which I’d like to share with you is designer Omer Asim, a Sudanese born fashion designer who’s road to fashion is not the most common. He studied architecture at The Bartlett School of Architecture and also psychoanalytic studies. It was during these studies that he became intrigued by the relationship between the mind and clothing. He studied creative pattern cutting at Central Saint Martins before founding his avant-garde label which focuses on substance and craft.

His pieces remind you of sculptures or even even concrete buildings, the affect from his architectural background being strikingly obvious. Mixed with delicate details, fringes and frayed hems.

Heightened olfactory
Feel / No Touch
Masculine / Feminine
Black / White
More of the same / Different
Wool / Wood
Leather / Silk
…and the odd PVC

Omer Asim’s architectural training allows him to explore design and ‘undesign’ with intelligence and thoughtfulness, and his developed eye imbues the collection with a refined aesthetic.

All images by Petros Studios.

Creative Direction: Bonnevier Ainsworth
Styling: Beth Buxton
Jewellery: Maya Antoun
Make Up: Sasha O’Neil on behalf of AOFMPro using Dermalogica
Hair: Anna Cofone using Paul Mitchell
Casting: Rebecca Knox
Production and Set Design: Bonnevier Ainsworth