Julian Zigerli AW17 Lookbook

Julian Zigerli launched his Zurich based label in 2010, with a clear focus on combining experimentation with craft and a touch of humour. His AW17 collection represents the guilty pleasures of the heart- what we all desire, but would never admit. Emphasizing on everything in the familiar setting the humble house-cat calls home, the pieces showcase a warm, comforting core, teamed with an edge of narcissism and egoism for good measure. Set in an apartment, 16 models play in and hang around in the space, playing card games, lying on the floor or watching Disney movies in bed-  relaxed and submitting to their guilty pleasures. It´s the domestic way of fashion.