Weekday Store opening – Iceland

For spring/summer 2019, Weekday together with Recover© introduced a collection made from 100% recycled fabrics.

The process of producing the fabric started with post-industrial cotton waste being collected and color separated, so no recoloring is needed. The cotton is then shredded into bers and blended with recycled polyester, made from recycled PET bottles. Using two different fabrics, the limited edition collection consists of a light knitted cotton for jersey and a heavy woven cotton for denim. The low impact textiles save on energy, CO2, chemicals and water. And, help save PET bottles from ending up in landfills or oceans.

The collection is inspired by the idea of owning your choices; the future is something to be achieved and not something to be taken for granted. At Weekday, the belief is that in dividuals hold the power to change their lives and make choices that make less of an impact on the environment. With this in mind the collection is made with a sustainable mindset and consists of 100% recycled fabrics, that go from very casual loungewear to workwear suiting.

Please check out the images above to view the collection.

Today Weekday’s products are already 68% made from sustainable materials and the company claims that they are 100% committed to doing better.

Next Thursday (May 23rd) Weekday will open their first store in Iceland! 

Scroll down to see what’s happening during the opening weekend.

OPENING DAY l Thursday 23.05.19 | 11-21
Giveaway bags for the first people in line, until stock runs out.
40% off everything for the first 100 in line.
20% off everything, all day.

Music by DJ Vala
Drinks for grabs from AVA (non alc)

Siggi Odds and Viktor Weisshappel have made exclusive t-shirt prints for Weekday that will be printed in store and sold during 23rd-26th of May.

Weekday will continue the celebration together with Prikid, starting at 21:00.
More info here: https://www.facebook.com/events/373016046643238/

FRIDAY 24.05.19 |11-19h || SATURDAY 24.05.19 |11-18h
20% off when posting favorite Weekday look on Instagram using #inweekday and mention @weekdayofficial.

Attend event for more surprises and check out the opening event on Facebook HERE: https://www.facebook.com/events/1144984155689924/