Looking at ASGER JUEL LARSEN'S designs is like downing a triple shot of expresso, the raw energy that oozes from his war history inspired clothes is just - for a lack of a more prudish term - so freaking hot.
Since the day he stole the show with his LCF graduate collection in 2009, Asger has been creating fearless clothes for men and his latest collection is no exception thereof. Using mainly black, grey and red colors, Larsen had his bearded & fierce models march down the runway in leather pants, fur hats, wool jackets and heavy zippers. Any props? Yes, a chainsaw of course.
Asger's fashion label has a wild & unique style and Bast Magazine just had to hunt him down at Copenhagen fashion week where also got some amazing backstage pictures.
Tell us about the AW12 collection, what inspired it? It's a "no man's land" of Soviet inspired intensity. I'm focused on tailoring, my main direction is to take the uniform shape and give a street angle. I'm creating both sharp & relaxed silhouettes.
What fabrics are you mostly working with? Right now, British coating wool from the Mid-lands, leather - including quilted leather on jackets. Also, many different knit, heavy zippers and print.
Where does the dark and raw attraction come from? History, more specifically war history, has always been a huge inspiration. Blending that with futuristic or sci-fi elements works very well for me. The post-apocalyptic mood is a creepy but exciting thing to implement as well.
Do your customers need to be brave and fearless like soldiers, or can anyone wear your clothes? My designs can be worn by anyone who wants a little extra testosterone in their wardrobe.
Do you like to shake people up? I don't want my audience to say: "This is aesthetic and beautiful". I would much rather have them lean back in their seats and not really understand what just hit them. I like the element of surprise.
Some of your pieces are quite androgynous, is that a part of your process or are you driven by sheer male hormones? I like masculinity and in some ways masculinity becomes feminine. It's not something I do on purpose, but the idea that both men and women can wear my stuff is not a bad thing. Also in these times, girls do dress quite masculine in many ways. Hopefully I'll make a women's collection one day, I think I need a bit more experience before jumping into it though.
The leather, chains and rawness are … well, a tad sexy … do your clothes say "come-hither" ? Of course they do, I'm an animal.
Who (dead or alive) would you invite over for dinner if you could? Adolf Hitler, Winston Churchill and MC Hammer.
What do you think of the fashion scene in Denmark? After I moved to London it has changed dramatically. Street wear labels are really blossoming and they are doing great especially from a commercial point of view. In general, both boys and girls are making an effort and it's good to see.
What does the future hold? A vacation, a hot vacation where I wear nothing but my 80's Bermuda shorts and drink pina colodas all day.
Words: Sola // Photos: Polina Vinogradova
Read more about Asger Juel and Copenhagen Fashion Week in Bast Magazine Issue No. 4